11 Best-Selling Men’s Colognes [Based Amazon, Sephora, And FragranceX Sales]

The best-selling men’s cologne on Amazon is Nautica Voyage. Dior Sauvage sells the most at Sephora and Armani’s Aqua di Gio at FragranceX. Bleu de Chanel is a top-selling men’s cologne at Notino. The best-smelling men’s colognes at Walmart that sells in high numbers are Dolce Gabanna’s Light Blue and Nautica Voyage.

In this article, we take a closer look at the best-selling cologne for men across the biggest fragrance retailers. By the end of the article, you’ll know the colognes and also why they are top sellers. Some of them are here for a reason, such as Dior Sauvage. But your number 3 is a surprise for most men. It’s not a surprise for me as I discussed the cologne multiple times here on fragrancespotter.com.

Best-Selling Men’s Cologne – A Top 11 List According to Retail Results

The following men’s cologne best-sellers are certainly the safest blind buys. Their reviews are often situated between 4.5 and 5 stars which means they deliver on what they promise. Most of them are quite affordable as well. They have been selected based on average popularity and their present appeal at the biggest fragrance retailers

11. Jo Malone Wood Sage & Sea Salt

I was so saddened to see Jo Malone being sold that I thought the company’s creed would go on unfulfilled or completely into a new direction.

But I was wrong… big time.

Jo Malone Wood Sage & Sea Salt took the world by storm. Once lying on a shelf in a little London boutique in the UK, it’s now one of the most popular colognes for men all around the world. Is it a safe blind buy? Yes, both used on its own and for fragrance layering fans.

Let’s move to the fragrance now.

Its composition is brutally simple. Ambrette seed, sea salt, sage, red algae, and grapefruit are its notes.

The idea behind this simple composition is to put the feeling of freedom in a bottle. The result is less inclined towards freedom and more towards the feeling of being on a British beach on a windy day.

Traditionally recommended as a layering fragrance with Lime Basil And Mandarin, this cologne went on to make a name for itself, on its own.

There’s a unique scent to this formula that makes it both fresh and cozy. The musk is clean, the salt is there, and the combination works the best when applied fresh out of the shower.

While it’s a woody scent, it’s not a perfect 10 in my mind due to its short longevity and mild silage. But in a way, no true royal-type cologne can be a beast performer when its composition is based on just a few notes.

Bestseller at

  • Nordstrom
Get it here on Amazon

10. Versace Man Eau Fraiche

It feels a whole life has passed since the new Versace Man Eau Fraiche was launched. But this best-selling men’s cologne is on the front shelf of almost all fragrance stores. It has made waves with its original version with a spiciness that seemed to remind of the South American charm.

Some of this attractiveness remains in the new Eau Fraiche but towards the aquatic Mediterranean vibe. Seen as one of the top summer colognes, it’s one the gentleman favorites that never fail to impress. It’s not as simple as Jo Malone’s cologne above, but it still maintains an airy profile, which is what it does best.

Bergamot, carambola, lemon, cardamom, and Brazilian rosewood are its main notes.

Tarragon, pepper, sage, and cedar are its main mid notes.

Amber, musk, saffron, woods, and sycamore are its base accords.

Citrus, star fruit and woodsy notes are prominent in this summer cologne. As one of the best-selling colognes men could easily own due to its low price, I think it delivers in all segments with the possible exception of uniqueness. You won’t be the only guy at the beach smelling like Versace Eau Fraiche.

Longevity is very good given its summertime formulation. You can expect it to last up to 7 hours if you’re lying around shaded from the sun and around 4-5 hours if you walk on the beach when the sun is at its highest on the sky.

But there’s another use to this cologne that impresses as well. For example, some men wear it at the office since it’s a crowd-pleaser and a consistent compliment-getter. It’s best to wear with casual outfits, however.

Bestseller at

  • Amazon
  • Walmart
Get it here on Amazon

9. Montblanc Legend Cologne

Another popular cologne that is not surprising on this list that compares the best-selling colognes for men is Montblanc Legend. You could argue this cologne is not going to win any contests in originality. It’s also not going to be something you pay a lot for. However, it’s well-rounded, affordable, and masculine.

This fragrance has a professional scent which means it works for the office like a glove. It also works with almost any outfit. You can dress it up or dress it down according to what you want to wear a specific day. You can even wear it on special occasions.

Lavender, pineapple, citrus, and lemon verbena are the notes that you first smell when you spray it on your skin.

In the drydown, the cologne starts to slightly turn towards intense tonka, oakmoss, geranium, rose, red apple, and dried apricot.

Sandalwood and a linear tonka bean are its base accords.

While there’s nothing that stands out as original on this perfume, its high versatility and low price is what keeps it popular today.

For some, it might smell similar to Fierce from Abercrombie Fitch. But for most men, it comes with an excellent smell that goes well for all occasions.

Bestseller at

  • Sephora
  • Notino
Get it here on Amazon

8. Dolce Gabana Light Blue Pour Homme

Dolce Gabbana Light Blue Pour Homme Eau de Toilette is excellent citrus aromatic with plenty of attention in the best selling colognes for men section of perfume shops.

This summertime top-selling cologne is one that impresses both men and women. Dominated by fresh notes and strong citruses, it might just be the only cologne for the summer for so many men.

In very high heat, this fragrance seems to be even more comfortable to wear. Its Mediterranean profile is considerably accentuated by this reaction to high heat.

Unlike many other colognes at this price, this fragrance feels unique and almost everyone who buys it once will buy it again and that speaks for itself.

At the same time, you also need to know a few possible drawbacks of this cologne. It comes with a 90’s Italian cologne vibe. While it might be a bit outdated and generic at times to those used to colognes from that era, its performance is superior to what you expect, especially for a cologne that is mainly made with summer notes.

You can expect Light Blue to last around 7 hours on your skin. If you apply it on a white summer shirt, you might also get extra hour longevity. Projection is also very good and you can expect many compliments as well as people stopping you in the street to ask what you’re wearing.

The fragrances come with grapefruit, bergamot, juniper, and Sicilian mandarin.

Rosemary, pepper, and Brazilian wood are its mid notes.

Musk, oakmoss, and incense are its base accords.

Bestseller at

  • Sephora
  • Notino
Get it here on Amazon

7. Giorgio Armani Aqua di Gio Profumo

Giorgio Armani Aqua di Gio Profumo is now seen among the best-selling men’s colognes against all predictions it wouldn’t rise to the original’s success. The Giorgio Armani Aqua di Gio vs. Aqua di Gio Profumo debate can safely end as you can easily own both.

Together with the original, Aqua di Gio Profumo is now seen in every shopping mall and airport. I find it also the best fragrance gift you can give to a man as it embodies masculinity superbly and the performance is there to match its designer name.

Salty sea notes and bergamot open the scent.

Geranium, sage, and rosemary are its mid accords.

Incense and patchouli are its base notes.

The salty vibe of the fragrance with the added rosemary spiciness and the incense in the background makes the scent very appealing to women. If you’re after a best-selling cologne that women love, this is your best choice.

Armani Aqua di Gio vs Armani Aqua di Gio Profumo vs Aqua di Gio Absolu?

If you’re confused by all the flankers of Aqua di Gio you need to know what to expect. Armani Aqua di Gio is a classic cologne with a refined DNA. It lasts around 3-4 hours on the skin. Aqua di Gio Profumo comes with double longevity and a salty vibe that reminds of the sea.

Armani Aqua di Gio Absolu has a youthful vibe that is still fresh but which also comes with sweet notes that might not be the best for older gentlemen. The Profumo version has the uniqueness and the performance to justify its popularity.

Bestseller at

  • Sephora
  • Walmart
  • Amazon
Get it here on Amazon

6. Creed Aventus

Why is Creed Aventus so popular? This best-selling cologne for men comes with an original scent with a smoky fruity pineapple opening. Woods and vanilla are intense in the drydown as well. How did they manage to blend these notes so well?

Unlike other top-selling colognes, Creed Aventus is also a performer as it lasts 12 and more hours on your skin. While it’s the most expensive cologne for men on this list, it also lasts years given its on-skin longevity.

I once read Marcus Aurelius would be the only true person worthy of wearing Aventus. Both the scent and the name of this cologne are testaments of success, maturity, and accomplishment. You truly feel like an accomplished man while wearing it.

Sure, there are always people who say there are different Aventus batches and that the cologne is not what it used to be. Then some buy a clubbing cologne, or a summer cologne, or a winter cologne. Creed Aventus is all of those and to this day, it turns heads and it demands respect by comparison with other fragrances (even those that cost most, yes, they exist).

Apple, pineapple, bergamot, and blackcurrant dominate its opening.

Birch is one of the strongest mid accords followed by jasmine, patchouli, and rose.

Vanilla, musk, oakmoss, and ambergris are its base accords.

Bestseller at

  • Amazon
  • Nordstrom
  • Notino
Get it here on Amazon

5. Bleu de Chanel

At some point in your research, you’re going to find Bleu de Chanel among the best selling cologne for men. It changes what you think about brands such as Chanel even if the company creates 10 out of 10 colognes. You need to start your Chanel journey somewhere and you can to it with Bleu easily.

Launched in 2010 as the creation of Jaques Polge, Bleu de Chanel starts with lemon, grapefruit, pepper, and mint are in the opening.

Ginger, ISO E Super, nutmeg, and jasmine are its mid accords.

Patchouli, labdanum, sandalwood, vetiver, incense, cedar, and white musk are its base accords.

This fresh sexy scent is one that embodies class. Professionals who need a very good cologne to wear at the office might also consider it as a result. Both its eau de parfum and eau de toilette version can be dressed up or dressed down according to the day you have planned.

Many see it as the only modern cologne that successfully kept the DNA of a classic cologne. With a refined scent, it can be the type of perfume you wear if you like upscale events or if you like suits, even if wearing it with a pair of jeans and a T-shirt is still doable. Its performance of up to 8 hours makes it a safe purchase if you want to smell elegant for the entire day.

Bestseller at

  • Sephora
Get it here on Amazon

4. Paco Rabanne One 1 Million

When it comes to the preferences of a young guy, the 1 Million best-selling men’s colognes are a hit. The scent of this fragrance is the one you notice in almost any social location and its appeal to the younger crowd also gets plenty of attention from younger women.

Grapefruit, mint, and blood orange are its opening notes, with an emphasis on mint.

Rose, cinnamon, and other spicy notes are present in its mid accords.

Strong patchouli, intense amber, woods, and leather are its base accords.

With an overall bubblegum vibe, this perfume is made for the playful younger guy that’s looking to seduce. It’s a heavy fragrance which means it’s a top option for dates.

While warm, it’s not cloying and the 1 Million cologne is going to also make you feel cozy.

With a projection of up to 12 hours, this designer’s cologne has solid quality. Projection is also as good as its longevity and there are no reasons to overlook it if you’re doubting its quality. One of the few reasons not to get it is because so many men already have it. But if you don’t mind its popularity, the cologne impresses from the first minute to the 12th our on your skin.

You also need to know the cologne is thick and heavy. It doesn’t perform well in the summer heat. It can even give you a headache if you wear it on the beach. But I know plenty of guys who wear it indoors where air conditioning changes the entire perspective and olfactory perception. But if you like it, there are high chances you’re never going to let your collection run out of 1 Million.

Bestseller at

  • Sephora
  • Amazon
Get it here on Amazon

3. Mancera Cedrat Boise

Who knew Mancera Cedrat Boise is a bestselling cologne for men? I was pleasantly surprised to see it so high in sales on the list of several retailers. I even went to my collection to spray it on myself just to celebrate this pleasant surprise.

The name represents the woodsy-lemon profile of the scent. But you need to know this cologne is stronger than your average woodsy-lemon alternative. It makes an impact even after sitting on your skin for a few hours with its very high projection.

Bergamot, lemon, and spices are in its opening notes. Fruits, water jasmine, and patchouli are its mid accords. Sandalwood, leather, moss, white musk, and intense vanilla are its base notes.

Bergamot and lemon dominate its opening with mild blackcurrant and very mild to inexistent spices.

Jasmine-patchouli combinations impress in the drydown. Cedar is also present at this time together with sweet vanilla. While very spicy in the opening mainly due to bergamot, the cologne is still cozy and the leather-vanilla combination in the base notes makes it a bit more linear and wearable.

You can expect Cedrat Boise to last on your skin all day. At this moment, I don’t know any guy on which this fragrance doesn’t last for a full day.

This is also the type of cologne extrovert men wear. Since it almost comes in a concentrated formula, it’s almost impossible for it not to stand out. Even when you’re outdoors, you should still expect people to come and ask you about it.

The most surprising fact to me is how quickly it climbed in the top-selling men’s cologne category at major retailers. While it was launched in 2011, it’s a brand that doesn’t have as much financial backing as others. For sure, it’s the surprise name on the list.

Bestseller at

  • Norstrom
Get it here on Amazon

2. Dior Sauvage

Over the past few years, Dior Sauvage needs to be the best-selling men cologne king. Its popularity comes with a snowball effect and it seems it hasn’t reached its peak just yet. I still smell it frequently, almost daily. I even smell it on women passing nearby in shopping malls, parks, airports, train stations, and everywhere in-between.

Dior hit a home run with Sauvage for modern men. It has been the main alternative to Bleu de Chanel for a while now. But Sauvage offers originality and performance which still makes it a valuable purchase.

If you choose to buy Dior Sauvage, you should not expect to smell unique on the other hand. You will smell attractive and fresh, but many other guys will smell the same. If you work in a large office with many other men, this could be problematic.

Otherwise, Dior Sauvage in its eau de toilette version is as versatile as Creed Aventus. You can wear it to work, to the gym, to date, or even on vacation on the beach.

Bergamot and pepper are its spicy fresh opening notes.

Geranium, lavender, pink pepper, pepper, patchouli, vetiver, and elemi are its mid notes.

Cedar, labdanum, and ambroxan are its base accords.

One of the issues with this fragrance that tend to be overlooked is just how spicy it is from all of the pepper in it. But this is where pepper notes are added properly so that even those with a sensitive nose can wear it.

Bestseller at

  • Sephora
  • Amazon
Get it here on Amazon

1. Nautica Voyage

Bestselling men’s colognes can learn a few things from Nautica Voyage. This is one of the most affordable colognes on the list and yet it’s in the top 3 sellers at so many retailers. You might even want to look at what makes it so valuable in the first place.

Its aquatic summertime profile makes it so popular. Useful as a true gentleman’s cologne, it has classic notes such as apple and green leaves in the opening. Mimosa and lotus are its mid accords. Oakmoss, cedar, musk, and amber are its base accords.

Worn in high-school, at college, and work, it can be a signature scent you grow up with even today. It’s this versatility together with its very low price that makes it so attractive. It might also be the gateway to the fragrance world for many guys. Its commercial says it all.

The longevity of the affordable men’s cologne is also impressive. It lasts between 4 and 5 hours with low to moderate projection

Bestseller at

  • Walmart
  • Amazon
  • FragranceX
Get it here on Amazon

Amazon Best-Selling Men’s Cologne Sephora Best-Selling Men’s Cologne FragranceX Best-Selling Men’s Cologne Nordstrom Best-Selling Men’s Cologne Walmart Best-Selling Men’s Cologne Notino Best-Selling Men’s Cologne
#1 Nautica Voyage

#2 Versace Man Eau Fraiche

#3 Acqua Di Gio By Giorgio Armani

#4 Acqua Di Gio By Giorgio Armani Profumo

# Dior Sauvage

#1 Dior Sauvage

#2 Armani Beauty

Acqua Di Gio Pour Homme #3 Maison Margiela

Replica By the Fireplace

#1 Davidoff Cool Water

#2 Armani Aqua di Gio

#3 Versace Man Eau Fraiche

#1 Dior Sauvage

#2 Bleu de Chanel

#3 Jo Malone Wood Sage & Sea Salt

#4 Armani Aqua di Gio

#5 Dolce Gabbana Light Blue Pour Homme

#6 Creed Aventus

#1 Nautica Voyage

#2 Dolce & Gabbana Light Blue Eau De Toilette

#3 Creed Aventus

#1 Armani Acqua di Giò Profumo

#2 Montblanc Legend

#3 Dolce & Gabbana Light Blue Pour Homme Eau Intense

 

FAQ

What is the most popular men’s cologne in 2020?

Mancera Cedrat Boise is the most popular men’s cologne in 2020 judging by its considerable rise in popularity and its reviews on major retailer websites. The long-lasting men’s cologne impresses those looking for niche quality at designer fragrances prices. Sure, 2020 has plenty of other great colognes that sell like hotcakes, but Cedrat Boise’s rise to the top is worth checking out.

What is the most popular men’s cologne in 2019?

Dior Sauvage is the most popular men’s cologne for 2019. It remains popular even in 2020, but it seemed to fully reach the international crowds in 2019. Another popular 2019 men’s cologne is Mason Margiela Replica Whispers in the Library which took the world by surprise and which is often recommended by connoisseurs.

What is the most popular men’s cologne in 2018?

Bleu de Chanel, Dior Sauvage, and Nautica Voyage were popular and leaders in sales in 2019 in the men’s cologne category. Launched in 2010, Bleu de Chanel had a special spot on the shelves in 2018 (not that it’s any different today). Davidoff Coolwater was still highly popular in 2018, but it’s off the list due to its slightly outdated scent.